Alaska's Premier                                                              Fly Fishing Source

Alaska's Premier Fly Fishing Source

About Us

Alaska Fly Fishing Goods is located in Juneau, Alaska.  We have the flies, tackle and information you need to catch every species of fish in Alaska. For the past 15 years we have been guiding, running a fly shop, and fishing every chance we get.

Winter Hours:

MONDAY - FRIDAY 10:00 AM - 5:30PM
SATURDAY 10:00 AM - 5:00PM

Meet our staff:

Brad Elfers - Owner. Brad has worked as a river guide, fly fishing guide and ski instructor in Southeast Alaska and the Interior. In 1998 he opened Juneau Fly Fishing Goods, Southeast Alaska's first full-service fly shop.
Contact him at:  

Mike Cole - Web Site Manager. Mike guided extensively in Alaska for 12 years. As a guide, he worked on some of the finest rivers in Bristol Bay. Mike also spent 7 winters guiding fly fisherman in the Patagonian area of Chile.
Contact Mike at:

Kayla Roys - Retail Sales and Instructor. Kayla grew up in Juneau and comes from a family of avid fly anglers. It is in her blood and working at Alaska Fly Fishing Goods is just making it worse!
Contact Kayla at:

Chas Burke - Retail Sales. Chas started fly fishing in 1960 and spent his youth working in his father's tackle shop in Oregon. After fishing all over the west coast, Chas found himself in Juneau. He is a very creative fly tier and artist.

Mark Hieronymus - Editor At Large. Mark is a local guide, writer, blogger, and epic steelhead bum. If you have an idea for an Alaska fly fishing article you would like to see please email him at:

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